[ Art Direction + Music Design ]

IGOR

ReTo

ReTo seventh studio album. As the title is artist's real name, the idea was to challenge the standard approach for this type of album and to hive this packaging a "real face" with a surreal and slightly out of place feeling. To achieve this we opted for the UV Unwrapping technique known from the gaming industry.

product photo of a cd packaging
animation of a rotating igor logo

Custom lettering based on an ambigram principle reveals a second, hidden meaning "ROGI*" after rotation.


* Rogi means horns in Polish

detail product photo of a cd packaging product photo of a cd packaging
opened digipack with booklet in the middle
opened booklet
sticker sheet laying on a digipack
photo of a detail of cd with an eye design on itphoto of a detail of digipack
product photo of a cd packaging
Art direction + design
Marcin Niemczyn
Photo
Bartek Wiski
Packshot
Milo