[ Branding ]

STYXXX©

styxxx©

A brand‑movement founded by ReTo. Its main fields of activity are music and clothing. The primary goal in designing the logo was to create a sense of ‘cult mysticism’, which is why its visual identity is rooted in occultism and draws from well‑known phrases and cultural contexts, an example being the brand slogan ‘IN STX WE TRUST’. The logo has been so well received among fans that it even adorns the bodies of many in the form of tattoos.

man holding gold chain with a styxxx pedant. "in stx we trust" text place over an image
main styxxx logo

main logo

horizontal styxxx logo

horyzontal logo

short styxxx logo

short logo

TYPOGRAPHY

For the brand’s communication, a custom serif font called “Charon † Sans” was created, whose decorative elements reference the logo.

alphabet
animation of an logo
dark grey screenprint design on a black hoodiephoto of a detail of a hoodie
Art direction + design
Marcin Niemczyn
Packshot
Kuba Grochowski