[ Branding ]
styxxx©
A brand‑movement founded by ReTo. Its main fields of activity are music and clothing. The primary goal in designing the logo was to create a sense of ‘cult mysticism’, which is why its visual identity is rooted in occultism and draws from well‑known phrases and cultural contexts, an example being the brand slogan ‘IN STX WE TRUST’. The logo has been so well received among fans that it even adorns the bodies of many in the form of tattoos.


main logo

horyzontal logo

short logo
TYPOGRAPHY
For the brand’s communication, a custom serif font called “Charon † Sans” was created, whose decorative elements reference the logo.



